Advertising On Radio & Digital Channels Shows Results
Advertising using an omnichannel approach is an extremely effective strategy in today’s market. Combining this strategy with Southern Stone’s commitment for data-driven results helps your business succeed.
Pairing radio with digital marketing keeps your business in front of customers when they go online to search, browse and stream.
Advertising On Radio
& Digital Channels Works
Advertising using an omnichannel approach is an extremely effective strategy in today’s market. Combining this strategy with Southern Stone’s commitment for data-driven results helps your business succeed.
Pairing radio with digital marketing keeps your business in front of customers when they go online to search, browse and stream.
Radio
Southern Stone Communications has served listeners across the Southeast for decades, with 35 stations in five markets. Our audiences value our brands as a trusted source to receive information.
We value our communities first and foremost and aim to provide our listeners with the content they desire. We offer diverse programming and reach an extensive range of audiences on-air. Our live and local-focused programming delivers music, information, and entertainment in genres including Urban, Top-40, Country, Classic Rock, Sports, and Talk Radio.
As a media company, we understand the value of metrics and data to ensure you are experiencing maximum reach. In Daytona Beach alone, our stations reach more than 300,000 listeners every week.
Radio
Southern Stone Communications has served listeners across the Southeast for decades, with 35 stations in five markets. Our audiences value our brands as a trusted source to receive information.
We value our communities first and foremost and aim to provide our listeners with the content they desire. We offer diverse programming and reach an extensive range of audiences on-air. Our live and local-focused programming delivers music, information, and entertainment in genres including Urban, Top-40, Country, Classic Rock, Sports, and Talk Radio.
As a media company, we understand the value of metrics and data to ensure you are experiencing maximum reach. In Daytona Beach alone, our stations reach more than 300,000 listeners every week.
Display Advertising
Get seen wherever your customers browse.
Southern Stone Communications can take your message beyond the air, onto NewsDaytonaBeach.com, our station websites and streams, and into the geotargeted markets you choose.
With our digital solutions, we can broadcast your brand on our various stations’ websites, in our streams, and target specific demographics to gain maximum exposure.
Display Advertising
Get seen wherever your customers browse.
Southern Stone Communications can take your message beyond the air, onto NewsDaytonaBeach.com, our station websites and streams, and into the geotargeted markets you choose.
With our digital solutions, we can broadcast your brand on our various stations’ websites, in our streams, and target specific demographics to gain maximum exposure.
Contests & Sweepstakes
“People do not buy goods and services, they buy relations, stories, and magic.” –Seth Godin
If you haven’t realized it, Facebook and other social media channels are dominating peoples attention. The bombardment of users by marketing messages is staggering, so how do you stand out against the crowd?
Creating sweepstakes or contest is a great way to increase your engagement with your brand. With the help of our impressive social media following, and our radio personalities, we can deliver exciting offers that enable listeners to submit text message entries that we are able to randomly select a winner of your contest/sweepstake. Additionally, we can collect valuable information about audiences interested in your brand’s offering.
Contests & Sweepstakes
“People do not buy goods and services, they buy relations, stories, and magic.” –Seth Godin
If you haven’t realized it, Facebook and other social media channels are dominating peoples attention. The bombardment of users by marketing messages is staggering, so how do you stand out against the crowd?
Creating sweepstakes or contest is a great way to increase your engagement with your brand. With the help of our impressive social media following, and our radio personalities, we can deliver exciting offers that enable listeners to submit text message entries that we are able to randomly select a winner of your contest/sweepstake. Additionally, we can collect valuable information about audiences interested in your brand’s offering.
OTT Advertising
Your customers are streaming. Your ads should be too.
OTT (Over-the-Top) advertising is termed due to that it projects over top of traditional television advertising. OTT advertising is delivered directly to viewers over the internet on devices such as Smart TVs, Gaming Consoles, and Streaming Video Services or Devices. With many individuals “cutting the cord”, OTT advertising offers many benefits:
- Increased engagement due to enhanced ad relevance
- Specific targeting that eliminates waste
- Data-driven results that provide you specific data points and information that matter to you
OTT advertising presents your business on mobile devices, personal computers, smart TV’s. and streaming services such as Amazon Fire TV, Apple TV, and Roku.
Your customers are streaming. Your ads should be too.
OTT (Over-the-Top) advertising is termed due to that it projects over top of traditional television advertising. OTT advertising is delivered directly to viewers over the internet on devices such as Smart TVs, Gaming Consoles, and Streaming Video Services or Devices. With many individuals “cutting the cord”, OTT advertising offers many benefits:
- Increased engagement due to enhanced ad relevance
- Specific targeting that eliminates waste
- Data-driven results that provide you specific data points and information that matter to you
OTT advertising presents your business on mobile devices, personal computers, smart TV’s. and streaming services such as Amazon Fire TV, Apple TV, and Roku.
Events & Activations
Meet your customers face to face.
From live remotes to booths at our station events, our events team puts your business face to face with listeners. Sample your product, collect sign-ups and turn on-air mentions into foot traffic.
Hosting your own event? List it and sell tickets free on Best of Daytona, our local events calendar, with promotion on our stations included.