Project Description

Challenge

Fortune Group Properties initially had a beautiful website, but zero integration with CRM’s, indexing, or analytics tracking to enable the broker to measure the traffic to their website.

Strategy

After conduction primary and secondary market research, our team decided the best course of action was to build a new website from scratch and implement MLS integrations, a CRM, and a platform to be able to streamline the process of developing social media campaigns that included a user friendly dashboard to ensure they were able to measure their results effectively.

Approach

When it comes to real estate, the end user has one ultimate goal: To search properties and find their dream home, in addition to discovering an agent and broker that truly cares about their customers needs and wants.

The Process

Provide Value

Website Analysis

As mentioned, their original website was absolutely beautifully crafted. The issue was it was not effective. Our team decided to build a new website and implement all of SEO best practices and ensure the right resources were in place to measure every aspect of their marketing goals metrics.

Keyword Research

In our initial consultation, the brokerage wanted to target potential leads moving from the northeast of the U.S. to the Central Florida area. We experimented with this approach, ultimately we decided to place our focus on keywords that related to the value that Palm Coast has to offer.

Content Writing

The city of Palm Coast has tremendous value to offer to residents. Palm Coast offers award-winning golf courses, oceanfront gated communities and much more. Our approach to the copywriting was to showcase this value and utilizing long tail keys words that provided value to those who searched for homes in the area.

Website Optimization

When utilizing integrations such as MLS, the key is to ensure to have a user-friendly interface that does not interfere with the upload speed of the website. In addition to this, we also optimized all images that were used on the website as well as implemented all the copy that would show value to Googles Rank Brain Algorithm. Lastly, we developed the website to be responsive on all devices to provide a great user experience whether those users were using a mobile device, tablet, or desktop.

Results

41%

CONVERSIONS

95%

ROI

79%

MORE TRAFFIC

100%

SUCCESS RATE